Leading the nature based economic revolution.
Partnering with governments, communities, First Nations, and long-term landholders,
FFI develops scalable revenue from ecosystem services while safeguarding local ownership, governance authority, and long-term stewardship.
FFI IS RESTRUCTURING THE VALUE OF FORESTS
Canada’s forestry model is structurally mispriced. Forests are valued for what is cut, not for the carbon stored, water protected, wildfire risk reduced, and biodiversity sustained.
[01]
Billions of $ in
Water filtration and flood protection annually from forests — uncompensated
[02]
Over 40M hectares
of Canadian forest lost to wildfire since 2000
[03]
7.6 billion tonnes of CO₂
Absorbed by forests every year, roughly 1/5th of global emissions.
[04]
2/3 of
Canada's terrestrial species depend on forest ecosystems
Partnering with Wells Gray Community Forest and Cathro Consulting to create a first of its kind project monetizing ecosystem services.
GET TO KNOW OUR FOUNDER
"I spent over a decade in the field — managing silviculture projects, fighting wildfire, developing harvest plans, and conducting fuel treatments.
I founded FFI on a fundamental concept: our economy depends on the services nature provides.
Globally, those services are valued at over $140 trillion annually — yet when they go uncompensated, natural assets are depleted."
Lennon Treffry
Founder
MSc Candidate in Environmental Economics
Reach out to explore how nature financing can work for you.